Question - Lets say I chkcall and lead turn and he calls. Give up?
This depends on how the board comes down versus the range they likely have. If someone is c/cing, they are either going to be super strong and trapping, or very mediocre. Especially if they c/c turn and check river. And you know that most of the time people will not have big hands.
At micros you're going to have a lot of passive players that will call with draws, so you can bluff obviously missed draws with your air as well. You open with Jc9c and get one caller to see something with a flop like: 2c 6h 7h. You bet, get called. Turn: Kd (obvious scare card, but you are going to rep this on the turn and river). You bet, get called. River is a Qs. Opponent checks, you bet. Obviously most of their range will be missed draw (that may beat you at showdown), 6,7, and small mid pairs. It may include some flush draws that turned or rivered a pair. But against the whole range, you can win the hand most of the time by the river.
So when I look at a flop texture, immediately I'm looking at how hard it likely hit my opponent. Then I'm looking at what kind of backdoor draws I have an how strong they are. I'm sizing and planning my bets right from the start in order to bluff or win the biggest pot when I do hit. So a different example, same concept.
I open As5s, and get one caller in position. Flop comes: Ks 4d Tc.
I know when I c-bet this board I'm going to get floated a ton. Awesome... because unless he has a big draw, set or 2 pair, I'm going to be able to rep a lot of hands by the river. I can rep AK/KK type hands more than my opponent can. That's a given. But I also have a backdoor nut flush draw, backdoor broadway, and backdoor wheel.
So any spade, Q, J, 2, or 3 and I'm doubling the turn. So knowing that, I'm betting around half pot on the flop (which I alternate between 1/2 and 2/3 c-bet sizing in single raised pots). Then I'm betting near pot on the turn so I can setup a lot of river shoves if I whiff.
Versus the first example where I'd bet 2/3rds, ~3/5ths on the turn, and bet the river. The flop texture, and the plan for bet sizing starts on the flop for the entire hand.