This hand is arguably the most talked about hand and has been the subject of discussions in poker forums for many, many years.
Here is a link to discussion on Cardschat from a few years back for example - some very good advice and discussion here and its worth revisiting old threads for these pearls of wisdom (dig deeper).
It depends on many factors. I play differently in different situations. If you're looking for a single plan of action with this hand, then you probably won't find such a single plan.
I literally just lost with JJ to A10 pretty funny lol . I raised preflop called . Raised flop turn and river decent size and of course he hits Q on river to complete a straight. I had trips . Fml