There is no magic formula to play QQ, or ANY other starting hand for that matter.
Depending on each situation, each hand have their own "playability" pre and post-flop. There are situations where even pocket kings can be folded pre-flop, and a T-high hand can call a bluffer until the end. Those are rare, but nevertheless, doable.
It all depends on each situation. Geez, we all know even a pocket aces could be dropped pre-flop if the player have a plan and stick to it no matter what (we have seen Fishman's hand dodging Laak's quad-sixes, right?).