This is a bit surpricing, since I heard, that Gus Hansen retired from poker years ago and was working as an accountant. But apparently he went for some kind of comeback. As for him having lost money online, I dont think, it really matter to his role as an ambassador. Dneg has also lost money online for example. And the role as ambassador is more about being known and liked rather than a winning poker player. GG Poker recently hired Alexandra Botez, and she is basically a chess player and influencer with minimal poker experience, although she has done well in some streamed games.