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[QUOTE="OzExorcist, post: 3339233, member: 23910"]
N'yeah... that's the problem though - I don't think this fight is particularly intriguing.  I expect Rodriguez will do the violence to Penn and it won't even be close.

Rodriguez isn't a particularly well-known fighter though, so this match is getting sold on the value of Penn's name alone.  If they're going to do that they could have had him fight literally anyone.

The [i]only[/i] context in which this fight makes sense is if they're just sacrificing Penn to Rodriguez in order to build his name value.  I think that's an awful thing to be doing to Penn, but worse than that I don't actually know how much benefit Rodriguez would get from beating a broken-down BJ Penn anyway.  Best case scenario he styles on Penn, takes an easy victory and everybody just says "so what - we already knew BJ Penn was shot".

As for booking "fights that sell over fights that make sense", that's not something that's just happened under the new ownership.  Zuffa were doing the same thing for years.

Anyone who thinks undeserved title shots and money-first matchmaking is a new thing is ignoring stuff like 2-1 Brock Lesnar fighting for the heavyweight title just 18 months after his pro debut.  McGregor's title shots don't look so bad in retrospect now, do they? :p
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