You have to really know player types, get them into a category so you know what line to take against them. If it someone who can’t fold then max bet your value.
Not always that simple. You need to understand the game well to get max value. You also need to understand the player you are against. Some players getting value from is very simple. Other are not.
Depending on the board, I will sometimes slowplay the nuts to let the villains catch up or bluff me. I sometimes check but more often I just make a small bet.