iveyfan30, in my opinion raising 10x the BB is just wasteful. At best you'll be lucky enough to get someone to make the mistake of calling you with queens - but most of the time (except when playing with loose players) you'll only get called by aces.
If you are playing in a game which people are calling with ace blank trying to run you down, it'd be better, in my opinion, to open it up for the size of the pot or 3 times the BB if you prefer - atleast if an ace flops you can toss it. However if you bring it in for a large amount, you'll have a tougher time throwing the hand away.
I do know what you mean however, I was in a game and had several players who would play ace anything like it was wild. One particular hand I had kings and bet it strong. I flopped top set, and continued. The turn gave the other two players in the hand an inside straight draw to their bare ace. I kept betting and sure enough I could see they both went runner runner for the straight. I didn't even bother putting the last bit of my money in. Just stick to your guns and you'll take the money in the long run.
On a side note, if a game is so loose that I'll have the same amount of people in the pot regardless of weither or not it's been raised - I might just limp in with the kings and wait for a board that I like. But of course I'd much rather have the luxury of raising and limiting the number of people in the pot.
-money